Competitor Analysis
Detailed comparison of key players in the financial data industry
Morningstar, Inc.
Investment research and investment management firm
Company Overview
Founded in 1984 by Joe Mansueto, Morningstar has grown from a small mutual fund rating company to a global financial services firm providing data and research on a wide range of investment offerings.
Founded
1984
Headquarters
Chicago, IL
Employees
~11,000
Revenue (2022)
$1.87B
Key Strengths
- Strong brand recognition in investment research
- Comprehensive mutual fund and ETF data
- Strategic acquisitions (PitchBook, Sustainalytics)
- Strong position with individual investors and advisors
Key Weaknesses
- Less penetration in institutional market vs. Bloomberg
- Limited real-time market data offerings
Key Products
Morningstar Direct
Investment analysis platform for asset managers and wealth managers
PitchBook
Private market data and research platform
Sustainalytics
ESG research, ratings, and data
DBRS Morningstar
Credit ratings and research
Competitive Feature Comparison
Feature comparison across major competitors
| Feature | Morningstar | Bloomberg | FactSet | S&P Global |
|---|---|---|---|---|
| Real-time Market Data | Limited | Comprehensive | Comprehensive | Moderate |
| Fundamental Data | Comprehensive | Comprehensive | Comprehensive | Comprehensive |
| Fund Data | Market Leader | Strong | Strong | Moderate |
| ESG Data | Strong (Sustainalytics) | Moderate | Moderate | Strong (Trucost) |
| Private Markets Data | Strong (PitchBook) | Limited | Moderate | Moderate |
| Credit Ratings | Moderate (DBRS) | None | None | Market Leader (S&P Ratings) |
| Portfolio Analytics | Strong | Comprehensive | Market Leader | Strong |
| Indices | Moderate | Strong | Limited | Market Leader (S&P, Dow Jones) |
| News & Research | Strong | Market Leader | Strong | Strong |
| Pricing | Moderate | Premium | Premium | Varies by product |