Email Sequence
Email 1: The Announcement
Subject: The $30 Trillion Wealth Transfer (and the winner) Preview: Why Wealthfront is the only pure-play bet on the next generation.
Body: Hi [Name],
The "Great Wealth Transfer" isn't coming. It's here. $84 Trillion is moving hands, and the battle lines are drawn.
On one side: The Incumbents (Schwab, Fidelity). On the other: The Disruptors (Robinhood, Coinbase).
But there's a third player that everyone is underestimating. Wealthfront.
They aren't trying to gamify trading. They are automating wealth. And with $90 Billion in AUM and a profitable bottom line, they are ready for the public markets.
We just published a 60-Page Institutional Deep Dive on the Wealthfront IPO.
Inside, we cover:
- The "Financial OS" Thesis: Why automation is the ultimate retention tool.
- The Yield War: How they used 5.0% APY to steal billions in deposits.
- Valuation: A rigorous SOTP model valuing the "Hidden Alpha."
[Read the Full Report] (Link) [View the Slide Deck] (Link)
This is the blueprint for the future of wealth management.
Best, The Investment Primer Team
Email 2: The Valuation (Deep Dive)
Subject: What is Wealthfront actually worth? Preview: Our Sum-of-the-Parts model reveals a $6.9B valuation.
Body: Hi [Name],
Valuing a Fintech company is hard. Value it like a bank? You miss the growth. Value it like a SaaS? You miss the risk.
Wealthfront is a hybrid. It has the recurring revenue of a software company and the net interest margin of a bank.
To get the real number, we built a Sum-of-the-Parts (SOTP) Model.
The Breakdown:
- Advisory Business: $3.6 Billion (Based on 4% of AUM)
- Banking Business: $2.7 Billion (Based on 18x NII)
- Tech Premium: $0.6 Billion (Intangible Moat)
Total Enterprise Value: $6.9 Billion.
If they list at the rumored $5.5B - $6.0B range, there is immediate upside for early investors.
We've open-sourced our entire valuation model in the latest report.
[Access the Valuation Model] (Link)
Don't guess. Do the math.
Best, The Investment Primer Team
Email 3: The Blueprint (Strategy)
Subject: 5 Lessons from Wealthfront for every Founder Preview: How to build a product that sells itself.
Body: Hi [Name],
You don't have to be a Fintech founder to learn from Wealthfront. Their strategy is a masterclass in Product-Led Growth.
The 3 Key Lessons:
- The Wedge Product: They used a high-yield Cash Account to acquire users cheaply, then upsold them to the core product.
- Radical Transparency: They publish their investment methodology (whitepapers) for free. Trust is the new currency.
- Niche Down: They ignored 90% of the market to serve the "High-Earning Millennial Delegator" perfectly.
We dedicated the final section of our report to "The Blueprint"—actionable takeaways for builders and investors.
[Read The Blueprint] (Link)
See you on the cap table, The Investment Primer Team